Colour is a perfect form of storing and recreating memories. We look at colours and associate them with moods, landscape, people – yellow reminds us of lemon, pink is a bouquet of rose, dark blue is the sea, or grey reminds us of serious office men in a winter morning…
Re-interpreting memories, is what I tried to do with this collection which was inspired by my roadtrip to Normandy.
Smoke grey, dark blue and taupe came from those traditional cottage houses, beige and pink for flowers in gardens that were blooming in spring. The smell of the soil and the roses after a spring rain, which I find difficult to describe in words, I found a way to reserve them in this collection. The rough texture of cotton is my choice for these clothes, although it is not considered so “fashionable”, or feminine. But on a sweet base of colours like this, something rough like cotton kind of works, it creates sort of balance.
Colours tell us stories, and give us the impression of characters, too. Brown, grey or any dusty colour often associate with boring people. But to wear taupe and not being boring is like breaking the standard prejudice about colours (and about ourselves). How I love breaking prejudice! Like that taupe coat with a touch of jeans textures, worn with pink and magenta. Mushy white flowers on a rough canvas band, flowing over a navy, dusty blue silhouette. It is a spring morning in Normandy, with fresh, cold air in March.
We followed this concept when we did the shoot together. My amazing photographer Virginie has done a super job with her minimalist and elegant approach. Colourful, but not at all saturated and exaggerated, the editing was pure and super well done. I really love the use of negative space of Virginie in this campaign. A natural style of make-up, an idea of Yi-han Jen, enhanced the beautiful face of Célestine, who did a great job of posing for these clothes (including a chunky coat) in the middle of summer 🙂
I hope you enjoy this editorial. Let me know how you feel about these colours in the comment below!
Behind the scenes and moodboard:
Photos: Virginie Zilbermann
Model: Célestine Dias De Oliveira
Clothes & direction: me